Wowcher, a leading marketplace for discovering the best things to do in cities, has joined forces with SiteMinder, a renowned software platform that unlocks the full revenue potential of hotels, to bring more high-value deals to travellers and boost bookings for hotels.
This collaboration marks Wowcher’s first integration with a hotel distribution platform and is part of a larger initiative to increase booking value for hotel partners. Through this partnership, UK and Irish hotels using SiteMinder’s distribution and revenue platform can now tap into Wowcher’s vast subscriber base of over 20 million. SiteMinder’s platform ensures these properties can market and sell a broader range of rooms on the Wowcher website simultaneously.
“We’re thrilled to partner with SiteMinder and offer our customers more exclusive hotel deals than ever before,” said Jamie Lavers, UK Travel Manager at Wowcher. “With the rising cost of living, the demand for deals on short stays year-round has never been more apparent. Partnering with the trusted SiteMinder brand ensures we continue to meet that demand by offering exceptional value through the dynamic hotels using SiteMinder’s platform.”
Lavers added, “Recognising the benefits of efficient distribution and inventory management, integrating with SiteMinder’s platform made perfect sense, given its widespread adoption among our hotel partners. This integration allows hotels to offer higher room categories, extend their room availability, and manage their inventory with greater flexibility. Moreover, our data shows that up to 80% of our customers are first-time guests at the hotels we feature, connecting hotels to untapped segments.”
James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder, emphasised the relevance of the partnership. “Our collaboration with Wowcher comes at a time when our Changing Traveller Report 2023 revealed that nearly 50% of UK travellers are now opting for package deals, cheaper rooms, and shorter stays due to rising prices. In this shifting landscape, we’re excited to support Wowcher by connecting our hotels with travellers looking to maximise their accommodation experiences, whether it’s a seaside vacation, a quick city getaway, or a spa retreat.”
Bishop continued, “We are pleased to have this integration as a way for hotels to drive more incremental value. In today’s dynamic environment, it’s vital for hotels to offer a great experience for their guests, regardless of economic conditions. Connecting with Wowcher allows SiteMinder’s UK and Irish properties to unlock additional revenue streams by attracting travellers eager for special deals.”
This strategic partnership between Wowcher and SiteMinder is set to benefit travellers seeking value and hotels aiming to enhance their revenue and reach. By leveraging SiteMinder’s robust platform, Wowcher can offer even more enticing hotel deals, meeting the growing demand for affordable and memorable travel experiences.
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